Who are NetEnt?


Who are NetEnt?

NetEnt is an international iGaming software developer based in Europe. Having developed over 200 games in the past two decades, NetEnt is a true professional in creating outstanding iGaming slot software. For successful online casino owners, choosing games from NetEnt is a wise decision — and the reasons are clear. If you're looking to attract players with high-quality content, consider offering popular slots NetEnt — they are a proven asset in any casino's game library.

NetEnt has thousands of skilled employees working out of offices around the globe. With over 200 current partners actively using their games, NetEnt is regarded as one of the top software developers in the field.

NetEnt specializes in extremely engaging slot games, mixing up original plots with adaptations to achieve the ideal balance. NetEnt is famous for launching absolutely iconic games such as Street Fighter II: The World Warrior Slot — a new spin on old-school arcade games that people everywhere know and love. It has added some big names to its portfolio with titles like Guns N' Roses, Narcos, Jumanji, and a whole lot more.

It's no surprise that with such groundbreaking games, NetEnt is considered to be one of the most sought-after software developers to work with. Their staff's professionalism speaks about them a lot. Even a trip to their website reveals that it's a company run by real professionals — every game they release is created with attention to even the smallest details. That's why we recommend operators take a close look at this provider's games.

NetEnt games are extremely popular all over the world and instantly recognizable because of their unique style. Their appearance has retro and contemporary arcade elements, which you'll notice when you take a closer look at their games.

NetEnt games boast high RTP (Return to Player), a universally accepted way of players' lifetime value increase. Coupled with global popularity of the games, jackpots, tournaments, back-office solutions, promotional tools, and vast support of multiple currencies and languages — it's a recipe for success.

Unique NetEnt Features

Pooled Jackpots

One of the most powerful marketing tools in the iGaming industry is pooled jackpot games. Any operator knows how well-liked they are by players. NetEnt has four of them: Mega Fortune, Hall of Gods, Arabian Nights, and Mega Fortune Dreams — all of them are extremely popular all over the world.

The most well-liked pooled jackpot game, Mega Fortune, even got featured in the Guinness Book of World Records for the largest jackpot payout ever in a slot machine game — €17.86 million! The identical game likewise holds the world record for the largest win on a mobile slot: €8.6 million.

The primary benefit of pooled jackpots is that they are totally risk-free. These progressive jackpots are funded by player bets at all the casinos in the network, making the possible award even more attractive. The whole jackpot management is handled by NetEnt.

Branded Games

They are typically developed in partnership with established international brands to raise player interest and trust. Branded games are highly effective at attracting new players — especially those who may not otherwise play slots but recognize the brand.

NetEnt has even gone as far as to collaborate with iconic brands and announce innovative new partnerships. Studios like Columbia Pictures, 20th Century Fox, and Universal Pictures have licensed the production of several flagship NetEnt games.

Business Intelligence

NetEnt harvests user and demographic data, which can prove priceless in terms of helping to determine which games to offer in specific markets.

NetEnt is known for detailed quarterly performance reports, game stats, player stats, etc. These kinds of internal stats are a handy instrument for creating your iGaming project's marketing or business strategy.

Business intelligence should ever be a component of casino operations and a source of profitability based on well-informed decisions. Understanding your players' interests, needs, and jurisdictions in which you conduct business are worthwhile pieces of information that can be the distinguishing factor in the prosperity of your gaming business.

One such KPI that NetEnt offers is "device recognition" — a KPI that allows operators to see game performance by device, along with player session duration and location. The data comes useful while planning for advertisements and promotions according to user interest.

Regulated Markets

As many as the iGaming jurisdictions are, it is a strategic decision to have a provider already present in your target markets.

For example, NetEnt was one of the first casino suppliers to launch in the regulated Italian market. The company adapted its systems for Danish operation and launched in Spain as soon as regulators restarted issuing licenses. NetEnt has also experienced operating in the UK, New Jersey, Romania, Portugal, and the Czech Republic.

Expansion into new markets is one of the most important growth strategies for any online casino operator, and it's crucial to use software that is already licensed in these jurisdictions.

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